THE small business engine room of the regional economy has taken centre stage with the launch of the Shop Loddon campaign.
The Christmas season unveiling of a 12-month drive to strengthen community spirit and resilience has been given the catchphrase “feels good”.
Choosing to shop locally will support local families and communities where every dollar spent in the shire is an investment in the region’s future.
Mayor Dan Straub said: “Every dollar spent in Loddon Shire does more than buy a product – it invests in community spirit, builds resilience, and keeps our rural towns thriving.
“Shopping in Loddon supports local families and local communities,” said Cr Straub.
Loddon Shire Council’s economic development team, with support from the Loddon Herald, is pleased to launch its Shop Loddon campaign this week, to encourage residents and visitors to support local business and retailers this summer by spending locally where possible.
To launch the campaign, when people shop at any participating business in the Loddon Shire, they will be eligible for a chance to win one of five $100 gift vouchers to use at store of their choice in the Loddon Shire.  One lucky participating business will win a marketing package to the value of $2000.